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# How to Optimize Your Private Practice Website to Maximize the Way People Read

Susan Day
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June 29, 2017

## How to Optimize Your Private Practice Website to Maximize the Way People Read

The internet has become our main source of information.

We are flooded by impressions online - text, photos, videos, and memes, for example.

The brain is constantly stimulated.

How do you make sure that your message comes across clearly and quickly, and that your private practice gets noticed online by searching clients?

## How Do People Read Online?

Eye tracking studies have found interesting results on the way people scan content online. Research shows that, on average, the eyes move somewhat like and F. This pattern is made up of three parts:

Horizontal movement on top of the page

Second horizontal movement in the middle of the page

Vertical scan from top to bottom

## Optimize Your Private Practice Website to Maximize the Way People Read

## How Should You Optimize Your Website?

Based on the F-pattern, you can understand where the main and most important pieces of your content should be located on your web pages.

First, you can deduct that the first two paragraphs on top of the page are the most important. This is when people make an initial decision on whether the content is useful to their search or not.

Second, you now know that readers will not go through your content word by word, but scan.

Therefore you need to make your writing easily digestible, and highlight the most important bits to stand out.

Well-formulated headings and well as paragraphs dividing your writing into smaller bits is only one of the things you can do to make your website and blog more readable.