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# How to Market Your Practice Naturally, Person by Person

Susan Day
0 Comments
May 29, 2017

## How to Market Your Practice Naturally, Person by Person

Many clinicians make the mistake of thinking they need to spend thousands of dollars to market their practice.

Paid advertising is a good way to get clients, but it can be hit and miss. If you are wanting to develop your practice, and you don’t have a marketing degree you may find that most of your advertising dollar is wasted.

We all know that a successful practice equates to lots of referrals and a full caseload, but is there another way to improve your practice without throwing money to the wind?

How to Market Your Practice Naturally, Person by Person

Developing Relationships that Act as Referrals

While you should always have some paid advertising, taking the time to get to know someone on a human to human level is always more effective than executing a well delineated marketing plan.

The amazing thing is, it won’t take as much time as you think.

It may be just a matter of developing a rapport with other professionals such as doctors and hospital staff.

It is also important to having a casual rapport with other people you may meet on a daily basis. What about the staff in the coffee shop or the guy who sells you a newspaper.

Build a Rapport to Ensure You Get More Referrals

Many of these people may provide you with amazing referrals your practice will need to be a success.

People will want to help you because of the personal relationship they have and value with you.

In essence, they refer people to you because they like you.

## Focus on Personal Relationships for Greater Referrals

Advertising anywhere can be hit and miss. There is little guarantee of any kind of return on your dollar.

However, focusing on developing personal relationships with those around you in the community will help grow your practice in a natural, organic way.

Let Therasoft take the worry out of your paperwork so you can focus on making your practice a success.