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Describe what you have to offer the customer. Why should they read? What did you promise them in
the subject line? Tell them something cool. Make them laugh. Make them cry. Well, maybe don't do
that...
Now wrap it all up with a pithy little reminder of how much you love them.
Aw. You silver-tongued devil, you.
Jane Doe
Lead CEO
"Ullamcorper a cum eu dignissim mauris eu parturient primis senectus dictum ac fames cursus ipsum nullam posuere est rhoncus quis class neque parturient duis. Gravida tortor magnis tristique orci vulputate a a mi in vestibulum hac sapien aptent a per parturient bibendum."