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# The Benefits of Content Marketing for Private Practices

Susan Day
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July 06, 2017

## The Benefits of Content Marketing for Private Practices

‘Content Marketing’ is one of the many buzzwords that is coming out of the world of Digital Marketing.

Everyone tells you that you should invest time, effort and money into content marketing to make your private practice a success. But how does this actually work?

## The Content of Content Marketing

Boiling it down to the absolute basics, content marketing includes all activities that involve the creation and distribution of content.

Not just any content - it has to be relevant, valuable, reliable and consistent.

Why doing this? Because you want to earn a profit. And attracting an audience through content marketing is supposed to help you achieve exactly that. How?

The Benefits of Content Marketing for Private Practices

## The Workings of Content Marketing

The ultimate aim is to reach your ideal client with your content, so that they find you, like you and buy into you. You therefore need to create content that is valuable to your target audience.

The following questions should help you start thinking: "What keeps my client up at 4am in the morning?"

What are their pain points, and how can I help release them? What problems are they looking to solve, what wants are they looking to satisfy, what needs do they have to address? And what is my solution?”

## The Perks of Content Marketing

Once you start creating enough content consistently, solving real problems and focusing on your niche, you will come up on top of google ranking. With a little bit of time and effort, you can achieve that for free.