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# 4 SEO Considerations When Overhauling Your Private Practice Website

Susan Day
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July 03, 2017

## 4 SEO Considerations When Overhauling Your Private Practice Website

When you started your private practice, you quickly set up a website so people could find you online. It had all the basics, and worked - until now. Online presence is one of the main sales drivers for private practices, and it is time to update your old website.

Search engine optimization is an important tool to reach the top of google rankings. It is a tricky business - and to make it even more complicated, it is different for overhauling an old websites vs. setting up a new one.

Before making changes, keep these 4 SEO tips in mind:

## 1. Drill it Down

When thinking about keywords for overhauling your website, you will have more success in choosing narrower descriptions of your service. Focus on your niche rather than the entire field.

For example, if you are a marriage counsellor, the keywords “marriage”, “couple therapy” or “marriage counselling” will give you a better ranking than “psychology” or simple “counselling”.

## 2. Name Your Images

One way to improve SEO is to add ALT tags to your images. These count towards your keywords and are rewarded in google rankings. It is also useful to visitors who cannot open your images, but can still see the description.

Again, when naming your images, think about your major keywords.

4 SEO Considerations When Overhauling Your Private Practice Website

## 3. Mention Your Location

There are thousands and thousands of private practices all over the world. In order to make sure that clients in your area find you straight away, make sure to mention your location throughout your website - that means page title, headings, and body text.

## 4. Let URLs be

Your URLs might not be ideal - but changing them makes it even worse. Once a page is connected to an URL, google associates the two with each other. As soon as the index is lost. Google will red flag you as a ‘broken link’, negatively affecting your website performance.