# Welcome to your HubTheme Landing Page

A great landing page conveys the value that a visitor will receive in exchange for filling out your form. What's in it for them?

Your landing page should be:

- Short
- Concise
- Clean

Bullets work great. So does header text.

In HubSpot, the Landing Pages tool is closely linked with the Forms and Call-to-Action tools. Create a call-to-action to get visitors from your website and emails to your landing page. Use a form that generates leads and asks the right questions at the right time.

Need help? The landing pages user guide is a great place to start.

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