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# Are You Facing These 3 Challenges When Marketing Your Private Practice?

Susan Day
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June 27, 2017

## Are You Facing These 3 Challenges When Marketing Your Private Practice?

Most people become therapists because they want to help people, and marketing can feel like you have to lure people into taking on your service.

As a result, many private practitioners feel uncomfortable with common marketing practices and end up making these common mistakes.

Are you one of them?

## You are Trying to be Something You are Not

There are different marketing personalities out there.

Some therapists are born sales people and use their online presence effectively and ‘shamelessly’ to gain new clients.

Others are less ‘salesy’ and prefer less aggressive marketing through their website. There is no “one-size-fits-all” of doing marketing, so find what works for you. And then let your website reflect that.

Are You Facing These 3 Challenges When Marketing Your Private Practice?

## You Underestimate the Competition

Online therapy is a real - and successful - service. And it is cheaper, since online therapists don’t use offices and thus cut start-up costs.

You need to be aware of the competition, and then figure out why your private practice is better.

Your unique selling point is what potential clients are looking for, and why they choose you over others in the end.

3 Challenges Therapists Face When Marketing Their Private Practice?

## You Don’t Know Enough about Marketing

You studied years to provide counseling and therapy, not to set up a Google AdWords campaign. Only a small amount of therapists have actually taken a marketing course when setting up their private practice.

But, everyone needs to leverage online presence to gain new clients.

The solution is to find a professional service that can support you, so that you can focus on your work.

Let Therasoft take the worry out of your documentation, and leave more time for you to work on marketing your buisness.