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# 3 Steps to Effective Search Engine Marketing for Your Private Practice

Susan Day
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June 26, 2017

## 3 Steps to Effective Search Engine Marketing for Your Private Practice

It is all good and well once you have a beautiful website for your Private Practice, right?

Not quite. You can have the most beautifully designed, informative, enticing website out there, but what if people still can’t find your Private Practice online?

That’s why you need to pay attention to Search Engine Optimization (SEO).

## What is SEO?

Search engines such as google use ever-changing algorithms to provide searchers with the best results.

If you want to come out on top of the list whenever someone looks for a private practice in your area and niche, you need to understand a little about how search engines work and use this knowledge to your advantage.

3 Steps to Effective Search Engine Marketing for Your Private Practice

Here are three steps that help you to be easily found on the web:

## 1. Quality over Quantity

In the past, search engines used algorithms that rewarded websites with lots and lots of content - no matter if it actually helped people or not. That has changed.

If you provide value with your content, answer questions and solve real problems, google will reward you.

On top of that, you develop trust in your readers and establish yourself as an industry expert. Searching clients are thus more likely to choose you over your competition.

## 2. Keywords are Key

Using keywords effectively can help you get to the top of Google’s search results - and therefore more likely to get click-throughs.

There are two types: volume and competition keywords.

The first refers to regularly searched phrases related to your business.

The second focuses on your niche, and therefore attracts less, but higher interest clients. Start paying attention to more specific, targeted keyword use.

Effective Search Engine Marketing for Your Private Practice

## 3. Optimize for Mobiles

Google also rewards convenient design - through their mobile-first ranking policies. This means that you lose SEO ranking if people cannot open or easily use your website on their mobile phones. You should choose a website designthat also works on mobiles.