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# The Key to Using Keywords on Private Practice Websites

Susan Day
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June 30, 2017

## The Key to Using Keywords on Private Practice Websites

You’ve got your website for your private practice, you have great ideas for what content you want to put on it - put how do you actually write it?

Should you dip into the skills you developed in creative writing classes? Or should you show your knowledge and ability by using medical terminology?

Neither of those. It is important that your content is readable for your target audience.

So what should you do?

## The Meaning of Keywords

Keywords are words, phrases and sentences that a searcher would put into the search engine to find certain information, products or services. For example, someone looking for a private practice specializing in eating disorders in LA would type: “eating disorder therapy private practice LA”.

The Key to Using Keywords on Private Practice Websites

## The Working of Keywords

Search engines use keywords to provide users with appropriate and relevant content.

What comes out of it is summarized on the Search Engine Results Page (SERP).

The SERP displays results in form of a listing - and keywords can help you being on top of that list.

## The Magic of Keywords

There are a few things you can do to get to the top. When it comes to keywords, the more (and the more relevant), the better.

Simply because Google finds you very relevant to people’s searches. What should you make of this information? You need to understand your client base. What are their pain points?

What would they search for to find solutions? Think about all relevant keywords related to your work - obvious and not so obvious - and make sure to include them in your website’s and blog’s content.